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ELX

Estée Lauder are global leaders in prestige beauty — delighting consumers with transformative products and experiences, inspiring them to express their individual beauty. ELX empowers the Estée Lauder Beauty Advisors and gives them an enhanced retail learning experience.

Process

Brand Understanding
Our user is the confident young woman of today, who loves the concept of expressing oneself through the skill and knowledge of self care and being bold & beautiful.
Product Featurelist
  • A responsive design allows the retail users to access the platform anytime they want.

  • Keep track of the learning progress, levels and compare scores.

  • Get frequent updates on the up and coming seasonal products along with video tutorials

  • Explore social and trending news and stay up to date to with trending looks and make up tips

User Acceptance Testing
  • The tailor made digital experience let’s the user access knowledge in their own time and flexibility, giving room for more intuitive learning.
  • A platform that caters to multi-lingual users across the globe, with constantly changing content required a rigorous testing through put the build phase.
Product Upscale

For future scope, the product embraces the digital transformation by making learning more conversational and intuitive for the users with the help of AR scan and Chatbot interaction.

Product

The ELX app offers an immersive learning experience to the Beauty Advisors of the Estée Lauder brand.

From learning about products to watching video tutorials, the platform offers a wide range of information on news and seasonal trends.

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