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Process
Brand Understanding
Our user is the confident young woman of today, who loves the concept of expressing oneself through the skill and knowledge of self care and being bold & beautiful.
Product Featurelist
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A responsive design allows the retail users to access the platform anytime they want.
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Keep track of the learning progress, levels and compare scores.
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Get frequent updates on the up and coming seasonal products along with video tutorials
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Explore social and trending news and stay up to date to with trending looks and make up tips
User Acceptance Testing
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The tailor made digital experience let’s the user access knowledge in their own time and flexibility, giving room for more intuitive learning.
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A platform that caters to multi-lingual users across the globe, with constantly changing content required a rigorous testing through put the build phase.
Product Upscale
For future scope, the product embraces the digital transformation by making learning more conversational and intuitive for the users with the help of AR scan and Chatbot interaction.
Product
The ELX app offers an immersive learning experience to the Beauty Advisors of the Estée Lauder brand.
From learning about products to watching video tutorials, the platform offers a wide range of information on news and seasonal trends.
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